Press
Punked Marketing, “The Naked Truth”
Richard and I gave a talk in LA this week where we talked through the Punk Marketing Manifesto, peppered with lots of case studies and examples. Everyone seemed to have a good time. We laughed, we cried, we hugged. You get the picture. Anyway, the audience were mostly small business owners and people trying to promote their independent film (it was LA, after all) who have tiny budgets to spend, far smaller than many of the brands in our case studies. I think some of the people there thought we were going to teach them a low cost marketing technique as the answer to their prayers. Many of the examples we used where of big brands – BMW, Virgin and Burger King – and the temptation is to think the lessons don’t apply to the small guy. But we wanted the audience to understand it isn’t about the money. Even with the smallest budget, if you follow the principles outlined in the Manifesto you will be able to create marketing that breaks through and sells products. After all, one of the articles of the Manifesto is to outthink rather than outspend the competition…
Picture Gallery: On Set
